Recently, the topic of “continuous decline in gold prices” has become a hot topic on Weibo, sparking a lot of discussion among netizens. However, in mid-September, the topic of “gold prices rising above 600 yuan per gram” also topped the Weibo charts. In less than a month, the decline in gold prices has made many netizens who bought “expensive” gold before the National Day feel “painful”, but many netizens also expressed that investment comes with risks and it is normal for gold prices to fluctuate, so there is no need to worry too much.
A reporter from Southern Metropolis Daily visited several well-known gold shops in Guangzhou and found that the prices of gold in these shops were below 600 yuan per gram. Compared to the prices before the National Day holiday, the number of customers in the shops was not high, and it was a bit “quiet” compared to the lively atmosphere during the National Day holiday.
In the commercial area of Tianhe District, there are many branded jewelry stores in Tianhuan Square and Tianyu Square. When the reporter visited these stores as a consumer, the sales staff warmly introduced the products and the gold prices of the day. A salesperson from a branded jewelry store told the reporter, “The current gold price is below 600 yuan per gram. If you have investment needs or thoughts of buying gold, it’s a very good time to start, and it’s cost-effective.” The reporter found that the daily gold prices of the jewelry in various stores were around 588 yuan per gram, and some staff members said it was 610 yuan per gram before the National Day, a decrease of more than 20 yuan per gram. The daily gold prices of investment gold were around 539 yuan per gram, which was also lower than before the National Day.
Some salespersons said that the customer flow before and after the National Day holiday was significantly different. During the National Day holiday, the stores were very lively, and most customers bought gold for weddings and gifts. Some big bosses would buy a lot of investment gold for investment and gifting. The overall sales during the holiday period were very good. On the contrary, after the holiday, there were only one or two customers occasionally in the stores, and the customer flow noticeably decreased. The slight drop in gold prices also did not attract many people to come and buy gold.
In a jewelry store in Grandview Plaza, the reporter saw that there were still many customers choosing and buying gold. Newlywed couples were picking wedding “three gold” and young people were buying gold jewelry as gifts for their elders. “During this period, many customers come to buy gold jewelry with the double festival discounts and the decrease in gold prices,” a salesperson told the reporter. On the last day of the Mid-Autumn Festival and National Day double festival activities, there was an additional 40 yuan discount per gram on the basis of 587 yuan per gram. Regarding whether the gold price will continue to decline or rise again, the staff members said that gold is a safe investment and its price will not fluctuate significantly. They expect a rebound in gold prices after the holiday.
When asked why the gold price has fallen, some salespersons said that the gold price is affected by the international situation, and there is a certain relationship between the decline in gold prices and international gold prices. In addition, factors such as craftsmanship and labor costs may cause differences in gold prices among different stores. The salesperson said, “Investing in gold is like playing a digital game or trading stocks. Buying low and selling high can make money, and selling lower than the original price will result in losses. However, investing in gold is better than stocks because the fluctuations in gold prices are not significant. They won’t continuously decline or rise.”
Some people take advantage of the decline in gold prices to buy gold, while others regret buying it at a high price before the holiday. In a jewelry store in Tianyu Square, the reporter saw customers buying nearly 8,000 yuan worth of gold while the prices were low. Some citizens said that they have always paid attention to the prices of gold in major jewelry stores and would check the prices when they have free time to go shopping. They took advantage of the lower prices after the National Day holiday to make a purchase. A student named Aqing knew about the price drop and came to inquire about the price of gold beans in a branded jewelry store. She wanted to buy gold beans at a reasonable price from a reputable jewelry store. She said, “This way, I can get a good deal and the quality of gold beans bought from a branded store will be guaranteed. In the future, it will be easier to exchange them for cash or other gold products when needed.” Aqing recalled that the gold beans she bought from a small store before had uncertain purity and quality, making it difficult to exchange for other goods at a gold store. “So, I bought some gold beans at the lower gold prices now, as a small investment.”
There are also customers who are not happy with the continuous decline in gold prices. Some customers looked unhappy after inquiring about the gold prices. They bought a certain amount of gold at the high prices before and during the National Day holiday, thinking that the gold prices would continue to rise after the holiday and potentially surpass 610 yuan per gram. However, the current prices have fallen below 600 yuan per gram, resulting in a “loss”. They need to wait a little longer to sell their gold.
Regarding the sudden slight decline in gold prices, a citizen named Xiao Si said that he was once very anxious and worried because the gold prices fell below the original purchase price. He was afraid of losing money. However, he found that a few days later, the gold prices rose again and even surpassed the purchase price. Since then, he has never worried about the fluctuations in gold prices. “It is common for gold prices to rise and fall.” However, Xiao Si still maintains a rational and cautious attitude towards the current decline in gold prices. He will wait and not rush to make a move.
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